← Back to all work FragranceLusso —
Lusso —
Italian-inspired fragrance, assembled into a signature scent.
Lusso Di Firenze is a fragrance D2C brand selling luxury perfumes for men, women and unisex — 24 products from Rs176 testers to Rs2,239 bottles, including Amber Nomad, Aura Elegance, Flora Bella, Vaan Noir and Rouge Signature. Its Build Your Own Box lets a customer assemble their own set.
The challenge
Fragrance is the hardest category to sell online, because the product cannot be sampled and an unknown house has no shelf to borrow trust from. The Rs176 tester and the Build Your Own Box are both answers to that — they let a buyer commit small before committing at Rs2,239.