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HeadTrixx —
Brand guidelines and a social presence for a haircare brand fixing hard-water damage.

HeadTrixx makes haircare for one very Indian problem: hard water. We wrote the brand guidelines that keep it looking and sounding like an expert, and built the social presence that makes people stop and say "that's my hair."

Image pending — HeadTrixx hero
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ClientHeadTrixx
Our roleBrand guidelines + social media presence

The challenge

Most people blame their shampoo, their stress or their genes for hairfall and frizz. Hardly anyone blames the water coming out of their shower, which is often the real cause. HeadTrixx had the products for it (Water Defence Shampoo, Water Repair Conditioner, a hairfall serum), but haircare is one of the noisiest shelves online. Without a clear look and a clear voice, a specialist brand gets lost among the generalists.

Our approach

HeadTrixx doesn't need to shout louder than the big names. It needs to be the brand that knows exactly what's going on with your hair. We built the guidelines and the social presence around one idea: name the problem people didn't know they had, then show them the fix.

01

Brand guidelines

Logo, colour, type, product photography and tone of voice in one document, so every pack shot, post and salon display looks like the same confident, clinical-but-warm brand. Clear enough for the team, distributors and salons to use without asking.

02

Turning a problem into a story

Hard water is invisible, so the content makes it visible: what it does to your scalp, why your hair feels different in a new city, what changes when you treat the water damage instead of the symptoms. Teaching first, selling second.

03

A social presence people recognise

Consistent formats, a planned grid and a regular rhythm across the channels, built on the guidelines. Every post sounds like the same expert, so each one strengthens the brand instead of starting from scratch.

The Full Story

Brand guidelines and a social presence for a haircare brand fixing hard-water damage

Overview

HeadTrixx is an Indian haircare brand built for hair damaged by hard water: hairfall, dryness, frizz, split ends and an unhappy scalp. It sells direct, through distributors and in salons. We wrote its brand guidelines and built the social media presence that introduces it to the people it's made for.

The Challenge

HeadTrixx solves a problem most customers haven't named yet. That's an advantage, but only if the brand can explain it quickly and look trustworthy while doing it. Without shared rules, every post, pack shot and salon poster was making its own choices, and a specialist brand that doesn't look consistent doesn't look like a specialist.

Our Approach

The guidelines came first: one look, one voice, one set of rules that the team, distributors and salons can all follow. The social presence is built on top of them, with content that explains what hard water does to hair and why HeadTrixx is made to fix it. The aim is simple. When someone with frizzy, falling hair scrolls past, they should recognise their problem and the brand that understands it.

The Result

TODO - add follower growth, engagement or sales data from HeadTrixx once it's confirmed.

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