E-commerce UX rebuild, brand enhancement, and SEO for an Ayurvedic haircare label
Overview
Evren makes Ayurvedic-formulated anti-hairfall and anti-dandruff haircare — shampoos, conditioners, oils, and serums, positioned as science-backed rather than folk-remedy natural, with dermatologist-tested and cruelty-free credentials behind the packaging. BE YOUR OWN came in to fix a specific mismatch: a genuinely good product line that wasn't converting anywhere near what its quality deserved.
The Challenge
Evren's problem wasn't demand for the category — haircare is one of the most consistently searched-for categories there is, and hairfall and dandruff are problems people actively go looking to solve. The problem was conversion. Product sales were lagging well behind what the formulation and credibility behind Evren actually supported, and the website itself was a real part of why: a design that hadn't been simplified for how someone actually decides to buy haircare online, adding friction at exactly the points — comparing products by concern, checking trust signals, choosing between bundles — where the path needed to get easier, not harder.
Our Approach
The fix ran on three fronts built to reinforce each other rather than operate as separate projects. First, a UX redesign — simplifying the storefront's structure and interface so the path from "I have a hairfall problem" to checkout stopped fighting the visitor at every step, stripping out the friction the original design had accumulated. Second, brand enhancement — sharpening the identity itself so a first-time visitor has a reason to trust an unfamiliar haircare label before they hand over their card, which matters more in a category full of overclaiming competitors than almost anywhere else in e-commerce. Third, search visibility — improving Evren's rankings so the redesigned, higher-converting storefront actually had organic traffic to convert in the first place, rather than fixing the store and leaving it undiscovered.
None of that meant replacing what was already working. Evren's real trust signals — a dermatologist-tested claim, a named formulating expert behind the products, SLS-free and paraben-free credentials, review counts in the thousands per product — were already there and already true. The job was making sure the site actually surfaced that credibility at the moments a visitor needed to see it, instead of burying real proof points under a design that wasn't built to highlight them.
The Result
The combination of a simpler storefront, a sharper brand, and better search visibility didn't just bring new visitors in — it changed the kind of customer Evren was getting. Repeat purchases grew, and grew for the right reason: buyers coming back because the brand had earned it, not because a discount code was chasing them down. That's the harder, more durable version of growth in a category this crowded — the kind that compounds instead of resetting with every new campaign.