When a website needs to become a product.
A website explains an offer. A product helps someone repeatedly do something.
01
Look for the repeated job.
When customers or teams return to complete a task, manage information or make a decision, a brochure-style site eventually becomes the wrong shape. The right next step is not always a large platform; it is the smallest system that makes the recurring job easier.
02
Design the operating reality.
The move from website to product needs workflow research, roles, edge cases and a plan for what happens after launch. A polished interface without those choices merely moves the workaround to a new screen.
Put it to work
If this is the decision in front of your business, explore digital products built around the work. For a concrete example, See the business system in practice.
Return to the Digital guide for the wider context.